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The book gives a distinct perspective on the creative elements used to make these messages come alive like an effective print ad or public relations campaign through color, food, music, entertainment, and other components. There is an important focus on the importance of themes as connectors to tell the story and tips on how to develop plans that can be used from senior management to the aspiring event student. |
As a transitioning veteran, and a professional with managerial experience leading in male-dominated industries, I’m constantly seeking advice from other experienced women leaders.
Called to Lead is an invaluable resource for me. The action steps in this book provide realistic and inspiring advice, and make it stand out from other resources. This book empowers me and my team, enhances my organization, and paves the way for new, innovative, forward-thinking leaders.”
— Danielle V., MIT Graduate, U.S. Military Officer, Corporate leader
 What’s Black and White, and Read All over the World? In celebration of “Media Day,” I want to thank the entire global community of media, including the writers, editors, publishers and salespeople who have all been working tirelessly without knowing what tomorrow will bring. MORE > |
 How to Accomplish Anything: The 90/90 Mindset Last November, I launched a mastermind group, The Creative Circle Forum, for women in hospitality, meetings, events, exhibits and all aspects of marketing. This stemmed from the idea that they will benefit in a trusted community where each member contributes, learns and grows… MORE > |
 Reconnect with Your Potential: How to Move Forward Re-emerge, re-surface, re-connect, re-launch, review, and re-invent. These words are synonymous and yet uniquely different. Whichever one works for you, I challenge you to embrace it. Moreover, apply and enforce it. MORE > |
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