by Sabrina Horrisberger | Dec 2, 2019 | Uncategorized
I am the proud daughter of a New York Police Department detective who worked in crime prevention and safety for his entire career. My father, Larry, dedicated his life to educating people in the East New York section of Brooklyn on crime prevention and, as a...
by Sabrina Horrisberger | Nov 26, 2019 | Uncategorized
You know if you have it. You know if someone else has it. And, you know if some places and things have it. In the world of style, you either have it, or you don’t. Many of you may have been told that your meeting and events are different and no one can explain why. I...
by Sabrina Horrisberger | Nov 21, 2019 | Uncategorized
Meeting planners know the feeling of standing alone in an empty, vast ballroom in the early morning hours before the sun rises or at night long after the last participant duly exits. There is something captivating that envelopes you—that sound of silence when looking...
by Sabrina Horrisberger | Nov 11, 2019 | Uncategorized
Twitter allows us 140 characters to deliver a message and catch the attention of our followers to take action. That action may be to connect to an article, Web site, book, or to engage another person. Either way, it is the haiku of the Twitter experience that makes it...
by Sabrina Horrisberger | Nov 4, 2019 | Uncategorized
Georgia O’Keeffe said, “I found I could say things with color and shapes that I couldn’t say any other way—things I had no words for.” Me, too, Georgia, except that when I wear my event designer hat, those colors and shapes are transposed from a canvas to a ballroom....
by Sabrina Horrisberger | Oct 28, 2019 | Uncategorized
There was a time in New York City when major department stores ran across popular intersections. The prime example of this is Macy’s. Its flagship location continues to sit on its 34th Street throne, maintaining the importance to the larger brand, and serving as a...